How to write a marketing blurb about yourself

What you say about your company in just a few sentences can impact how potential customers respond. The latter form of a blurb, the business blurb, shows up all over the Internet and in public relations.

How to write a marketing blurb about yourself

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Tap here to turn on desktop notifications to get the news sent straight to you. It can be used and inserted in myriad ways: The essential characteristics of effective and memorable blurbs are: Relevant Details and Professional Achievements: Perhaps you have a talent for languages, or are a wonderful pro-active listener; maybe you are a great singer or have superior organizational skills: Also, mention a recent successful project or initiative in which you have been involved.

The greatest thing about success is that it can be shared. Your Title and What You Do: You are merely supplying relevant and useful information about yourself so that others understand how you can best be of assistance to them and their needs and issues.

Writing4Success - Writing a Short Book Blurb

Few things are more repellent than the dreary details of your past - unless it contains unusual and remarkable highlights. A blurb should never be misconstrued as a glib marketing sales pitch; it should never make outlandish and unsubstantiated claims about yourself and your accomplishments.

It must be truthful; if it contains exaggerations or lies, you will quickly be found out to the grave detriment of your reputation, trustworthiness and credibility. Although the blub is a description of you and your experience and know-how, it is in reality about them - your audience, not you - as it answers these questions in their conscious or unconscious minds: Why should I work with this person?

As surprising as it may seem, that fact that you have a name does not automatically make you special: People remember more what you can do for them than that your name is "Bob," "Pavel" or "Fatima.

But there are as many old fools out there as they are young geniuses. Additionally, your gender is quite irrelevant. A Memory Hook and Using Humor: A memory hook is something personal which makes you human, approachable and likable. It may be that you love to hike in the mountains, or that your hobby is fencing with authentic medieval weapons - anything that is intriguing, non-controversial and delightful.

Thus, if your passion is cock fighting to the death, it is perhaps best that you keep this to yourself. Whenever possible use warmth and humor in your blurb. If, however, you are genetically unfunny, do not attempt to be funny: Your Mission and Meaningful Phrases: As you write your blurb, insert sincere and authentic phrases about what drives you: These words will resound within the hearts and minds of your audience while emphasizing your level of commitment and expertise.

Thus, keep your blurb short and tightly written: In terms of impact, less is more. Authentic and interesting, both giving and sharing, compact yet rich in important details, your blurb or bio is an excellent opportunity for you to highlight and create interest in your skills, deeds and experience while making you unforgettable to those swept up in our busy, noisy ultra-modern globalized world.Blurbs may be short, but that doesn’t mean they are easy to write.

The blurb is a short summary of a web document.

how to write a marketing blurb about yourself

It is not actually part of the document — the blurb goes on other pages, in the table of contents, or as part of a list of excerpts culled from the Internet by feed readers.

How to write a killer blurb that convinces readers to buy your book. The book blurb is your sales pitch.

Writing Your Blurb or Bio: The Essential Points | HuffPost

Once your title and cover have drawn the reader in, the blurb is what is going to make the difference between a missed opportunity and a sale. Want to write a killer bio for Twitter, LinkedIn, your company, and personal websites? There's a trick to presenting yourself on each platform professionally.

How to Write a Bio About Yourself - The Muse: Want to write a killer bio for Twitter, LinkedI. Jan 20,  · You will use and re-use it in myriad ways: in your LinkedIn profile, marketing letters, e-mail introductions, on your company or academic website, in articles or blogs you write, on the back.

Oct 28,  · Wednesday, 28th of October. Write your own self-introduction ‘blurb.’ A ‘blurb’ is a brief summary of your life and work experience.

Please type your blurb (in MS or Open Office Word), print it, and bring it to class on Thursday. Mar 09,  · Your blurb or bio is a short, concise, effective introduction and description of yourself. It can be used and inserted in myriad ways: for your company profile, as an introduction at meetings or.

How to Write a Blurb: 13 Steps (with Pictures) - wikiHow